Free download or free magazine are all over Bangkok. To encourage and build reading environment to society and also country.
Here is what I saw on BTS or skytrain station. It was e-books to download for free. I heard such kind of thing happened for a while in subway of New York. It called subway library.
Although on BTS station available just self-help, self-improvement, Bhudhism… but it is a good start and wish to see more genre in the future.